Role of media in consumer protection 1 sk university, anantapur, andhra pradesh, india abstract: the reach of mass media extends the vast heterogeneous masses of the the media and non government organizations have an important role to play in the civil society the media are the among the most important allies to the ngo. Introduction: present age is called the age of information and mass media are the powerful and the most effective instruments of spreading or sharing information with the advancement of digital technology, mass media have become a powerful and it is the most influential source of various news, views, ideas and opinion. Thus, mass communication plays an important role in the transmission of attitudes, perceptions and beliefs mass media like television and radio are influential force when the same ideas, people, or behaviours, occur consistently from program to program and presented in a stereotype manner. Main responsibility of mass media is their leadership and guidance role mass media could play an effective, instructive and leading role in development, awakening public consciousness and raising public awareness by spreading novel ideas [5, 6] media activities in sport are conducted in order to communicate and send messages from sport.
The role of mass media in education the study of societies would not be complete without realizing the significant contributions that the mass media have over the people that comprise these societies. It is quite evident to all of us that the mass media has become an essential part of everyone’s life rather, the media plays a constructive role in today’s society – from increasing public awareness to collecting views, information, and also the. The active and vigilant participation of mass media is essential in a democratic society it is an important assumption that the media speaks for the people, represents the interests of the society, and serves as a check on the government.
Role of media media plays a crucial role in shaping a healthy democracy it is the backbone of a democracy media makes us aware of various social, political and economical activities happening around the world. The media in the advanced society should perform a noble mission of enlightening people and discourage sectarian, communal and divisive trends related articles: essay on the role of newspapers. An essay or paper on the important role of mass media in the society mass communications is one of the most popular college majors in the country, which perhaps reflects a belief in the importance of communications systems in society the communications system, consisting of radio, television, film, newspapers and magazines, effects how we think, how we feel, and ho.
In michael parenti's book, make believe media, the politics of entertainment, parenti attests that this mass media clouds our society's perception of reality by propagating prefabricated images that create and validate a superficial ideological world. According to research, mass media has a great role to play in the context of a liberal democratic society as such, it has been pointed that there are three major roles that media plays in the given society [ 4 ]. Mass media has a prominent role to play in modern society it can bring about radical changes and improve social situation as it influences our social, civil, cultural, political, economic and aesthetic outlook modernization has converted media into an indispensable feature of human activity.
The role of the various agencies of education like home, society, community etc has consequently increased, so has the role of the mass media like television, radio, cinema, newspaper increased” so now-a-day, press, radio, cinema, television, etc are becoming more and more important in an individual’s life. The role of media in national development introduction 1 the media, with specific reference to the collective entity of is mass communication4 there are multiple ways by which communication study could be used to re-appraise the role of media in both india and nigeria, in addition to the fact that it would contribute to the body of. In india from hawala to nether case, role of mass media has been highly commendable the heinous crimes of nether could be exposed due to active role of media it was the media which exposed the cruel face of the police in fake counter killing of sohrabuddin sheikh and his wife rukhsana.
Mass media is a significant force in modern culture, particularly in america sociologists refer to this as a mediated culture where media reflects and creates the culture communities and individuals are bombarded constantly with messages from a multitude of sources including tv, billboards, and magazines, to name a few. The role of media has risen over the time and it would gain more importance in the times to come as many across the world still yearn for better governance or at best governance itself and not autocratic rule. With the evolution of digital technology, the role of mass media has been changing at a quick pace by definition, mass media is any medium used to transmit mass communication ie a message created by a person or a group of people sent through a transmitting device to a large audience or market. The role of the media in the public policy process can be characterized by four distinct theories all of the theories fundamentally focus on the interactions.
Mass media is a very powerful tool to influence the minds of anyone, let alone a teenager teenagers are in that stage of growing up where everything published: wed, 03 jan 2018. P mass media: the image, role, and social conditions of women a collection and analysis of research materials by mieke ceulemans guido fauconnier of the department of communication science catholic university of leuven. Although cinema, radio, television, and press take centre stage in mass media the role of books, magazines, posters, billboards, pamphlets cannot be discounted the reach of these tools extends to enormous varied masses of the populace living across the spread of the country. The mass media helps people to remain informed and updated about the various news, events, social activities, lifestyle, entertainment, and advertisements irrespective of the geographical barriers for example, while sitting in india, one can get all latest news and events of uk, or usa.
Not so the mass media when talking about the role of the mass media, it has to be borne in mind that the mass media do not operate in isolation. Roles of mass media in society term of mass media or press has been used since around ten decades ago at early age, type of mass media that society knows was only printed mass media such as newspaper, flyer, or brochure, but as the century goes by, other type of mass media, such as television, radio and internet, began to appear. Media and democracy is a liberal-democratic approach to media studies that advocates for reforming the mass media, strengthening public service broadcasting, developing and participating in alternative media and citizen journalism, in order to create a mass media system that informs and empowers all members of society, and enhances democratic. In a country like india, where literacy level is low, the choice of communication media is of vital importance in this regard the television and radio are significant, as they transfer modern agricultural technology to literate and illiterate farmers alike even in interior areas, within short time.